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There’s a country that attracts many tourists and professionals. They live in this country, hold parties there, work and study. Traffic from there is as rich as its history. Not to mention that the beer here is cheaper than water… Can you guess where it is? *Drum roll* It is the mighty Czech Republic.
The Czech Republic, also known as Czechia, is a country located in Central Europe. Czechia is a neighboring country to Austria, Germany, Poland, and Slovakia.
You may have heard of a few of its largest places, such as Prague or Brno, but do you know that it has an astonishing 609 cities in total? Don’t know where to target? Fear not, we’ll explain everything. It’s best to target audiences in the bigger cities like Prague, Brno, Ostrava, Liberec, and Olomouc.
With a population of over 10 million people, the country’s economy is high and continues to grow, making it an ideal place for people to live.
This GEO is considered a Tier 2 country. This type of traffic is valued highly by many advertisers from various verticals. Additionally, this GEO has a large number of offers with respectable rates.
Advantages of CZ GEO:
High level of all social benefits — education, medicine, sports, housing, citizenship;
Cooperation with the world’s strongest economies;
The country’s main source of revenue comes from services and engineering.
Czechia is a member of the European Union.
With that said, although Czechia is in the EU, the country’s main currency is the Czech Koruna CZK
Internet and communications
At the top of Czechia’s web traffic are well-known websites — Google, YouTube, Facebook, and Amazon — as well as local popular sites:
iDnes.cz (news)
Pornhub (18+);
Alza.cz (marketplace)
FreeVideo.cz (18+)
iPrima.cz (TV and Videos)
Czechia is in the top 10 countries with the fastest internet at a speed of 17,7 mb/s. Almost all of its locations are covered by 5G.
Popular mobile operators in the country: O2, T-mobile, Vodafone. Payment methods — Master Card, Visa, PayPal, AMEX, online banking. Internet traffic is also relatively inexpensive.
Characteristics of the population
Salary
The average salary in the Czech Republic is CZK 36,503, equal to EUR 1490. Because of that, you can be certain that people living there are willing to spend their money online.
Language
The national language is Czech, but most of the population also speaks Slovakian, and often English.
And what about affiliate marketing?
Everything is great — dating is very popular among people, as well as sweepstakes, gambling, and many other verticals. The audience here is very adaptable. If you’re working with Adult, Czechia will surely be a great GEO! Moreover, there are also lots of conferences and affiliate meet-ups in and around the city of Prague.
Approaches
Taking into account all the interests of the local audience, it is possible to form a rough point of reference for working with this GEO.
Approaches are relatively simple:
Language — Czech, Slovakian, English;
Emphasis on adult connections, quick money, or a chance to win big
Age target — 18–50 years;
Conclusion
The Czech Republic is a tier-2 representative. GEO is popular among online casinos and dating websites, and competition in the affiliate field is relatively low — simply because few people have yet to start working with the country. So start working with Czechia today!