In India, cricket isn't just a sport—it's a way of life. Millions of passionate fans constantly seek their next thrill, and betting offers are a real treat for them. With iGaming being one of the stable and profitable niches in affiliate marketing, India brims with potential. At Trafee, we seized this opportunity by tapping into this massive market, and now we're ready to share our insights on working with cricket gambling offers.
Ready to hit the jackpot? Then, read our case study on how to maximize your CPA campaigns in India.
First Step: Choosing the Right Offer
So, why is India a goldmine for affiliate marketers? It has everything needed for successful campaigns: a vast audience, a growing market, solvent players, and widespread internet access. No wonder all affiliates are chasing this segment!
In the bustling Indian online world, with 600 million users vying for attention, we've prepared two top gambling offers for you: Melbet CPA (#12357) and Parimatch CPA (#12341).
- #12357 Melbet CPA
Melbet is a well-known platform for managing and monetizing betting and gambling traffic. It offers easy and quick setup, high commissions, and apps for iOS and Android.
How does it work? Well, this offer uses a CPA model, where advertisers pay for a specific user action (making a deposit) in their casino. You get paid every time a new player signs up and deposits at least 200 INR. And if that player deposits $3 or more, the publisher earns $30 per conversion.
- #12341 Parimatch CPA
Now, let's talk about Parimatch. It's a betting platform that monetizes traffic for sports betting, esports, general betting, and classic casino games. The platform also offers a wide range of iGaming-themed games and, like Melbet, uses a CPA model. In this case, if someone you refer signs up and deposits at least $5, you, as a publisher, will earn $30 per conversion.
The Strategy Behind
The secret to success lies in a well-crafted strategy. In our case, it's based on the extensive use of cheap Indian traffic. Imagine paying just $0.02 per click! That's way below the average for the country. The main advantage, however, is the low baseline – you only need to generate $3 to $5 in deposits from a new player to earn a commission. Not bad, right?
But it's not just about the low cost. At Trafee, we know that quality traffic is key. So before we dove headfirst into the world of cheap Indian clicks, we did our homework and really got to know this audience. Here's what we found.
First – cricket betting is a huge part of Indian culture, uniting men of all ages. Excitement rages in the hearts of both young (25-year-old) and experienced players (55-year-old), and even elderly people (75-year-old) are not averse to trying their luck.
Second – the male audience dominates the internet in India. According to our internal data, there are 3 to 4 times more men online than women, which means this audience has enormous potential.
Third and most importantly – the mobile audience dominates.
So, we’ve based our strategy on these insights:
- We're targeting men of all ages.
- All our ads are mobile-friendly for easy phone viewing and optimal user experience.
- We carefully select platforms where our target audience hangs out.
How to Target Your Ads for Cricket Offers on Facebook?
Here are some tried-and-true targeting settings to help you reach the hottest audience for your cricket offers:
- GEO:
- Devices: iOS 12.4 and up, Android 6.0 and up. (These are the devices most likely to support betting apps.)
- Age: 25-55 (This is generally the most active age group for betting.
- Cities: Major metropolitan areas (where you'll find the most cricket fans).
- Interests:
- Cricket: teams, players, leagues, tournaments, news, predictions, statistics
- Entertainment: websites, blogs, reviews, sports event previews
- Gambling: betting, online casinos, gambling games
- Keywords: cricket, cricket betting, cricket predictions, online casino, gambling
And there you have it! Your target is now ready to attract maximum traffic!
Creatives That Actually Convert
Creatives are the key to success in this game. Let's figure out how to use them effectively, considering the unique aspects of the Indian market:
- Language: India is a multilingual country. Use the language that resonates with your target audience. Hindi, Telugu, Bengali, and Marathi are just a few examples. By the way, all our creatives are carefully crafted under the guidance of a native Hindi speaker, as Google Translate just doesn't cut it for this.
- Consistency: The language in your creative and landing page should match. Inconsistency (like a Hindi banner linking to an Urdu page) will turn users off.
- Socio-economic factor: The internet, sports betting, and jackpots can offer people from lower castes a chance to improve their lives.
When it comes to the creatives themselves, you don't need to be a genius. Just use clear images and text, and focus on visuals:
- Pre-landing pages with success stories and interactive elements
- Images of famous cricket players, exciting moments of matches, and pictures of big winnings.
- Banners and landing pages with emphasis on big bonuses and jackpots
Here are some headline examples we've tested:
- Become a cricket champion and win millions!
- Cricket betting secrets from the pros.
- Guess the match result and get a bonus!
And here are some sample texts:
- "I've always loved cricket, and now I can earn money from it! Thanks to cricket betting, I won a new car and travelled the world."
- "Don't miss your chance to become a millionaire! Sign up at our bookmaker and get a 1000 rupee bonus on your first deposit. Bet on cricket and win!"
- "Our experts will help you make the right cricket bet. Follow our predictions and increase your chances of winning!"
Campaign Optimization
Trafee's dashboard is your go-to tool for tracking and tweaking your campaigns. For example, we tested over ten cricket creatives and only kept the ones that converted the best.
Don't be afraid to experiment! The more you try, the better your chances of success. Cut those low-performing creatives and remember: higher click-through rates (CTR) and return on investment (ROI) mean bigger profits!
In targeting, we made the following changes:
- Language: Hindi
- States: Punjab, Maharashtra, Karnataka, Tamil Nadu, Andhra Pradesh, and Kerala - this is where CR is breaking all records.
And Our Results:
- We spent: $452.40
- Conversions: 52 successful deposits (26 on Melbet, 26 on Parimatch)
- Profit: $1560
- And a fiery ROI: 245%
Today, we pulled back the curtain on the secrets of gambling and showed you firsthand how profitable cricket can be. And these aren't just empty words! With Trafee, gambling becomes a win-win lottery where your prize is steady profit!
Ready to see for yourself? Join Trafee today and start profiting from gambling!