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 201

Case Study: Cricket Betting in India with 245% ROI

In India, cricket isn't just a sport—it's a way of life. Millions of passionate fans constantly seek their next thrill, and betting offers are a real treat for them. With iGaming being one of the stable and profitable niches in affiliate marketing, India brims with potential. At Trafee, we seized this opportunity by tapping into this massive market, and now we're ready to share our insights on working with cricket gambling offers.

Ready to hit the jackpot? Then, read our case study on how to maximize your CPA campaigns in India.

First Step: Choosing the Right Offer

So, why is India a goldmine for affiliate marketers? It has everything needed for successful campaigns: a vast audience, a growing market, solvent players, and widespread internet access. No wonder all affiliates are chasing this segment!

In the bustling Indian online world, with 600 million users vying for attention, we've prepared two top gambling offers for you: Melbet CPA (#12357) and Parimatch CPA (#12341).

  1. #12357 Melbet CPA

Melbet is a well-known platform for managing and monetizing betting and gambling traffic. It offers easy and quick setup, high commissions, and apps for iOS and Android.

How does it work? Well, this offer uses a CPA model, where advertisers pay for a specific user action (making a deposit) in their casino. You get paid every time a new player signs up and deposits at least 200 INR. And if that player deposits $3 or more, the publisher earns $30 per conversion.

  1. #12341 Parimatch CPA

Now, let's talk about Parimatch. It's a betting platform that monetizes traffic for sports betting, esports, general betting, and classic casino games. The platform also offers a wide range of iGaming-themed games and, like Melbet, uses a CPA model. In this case, if someone you refer signs up and deposits at least $5, you, as a publisher, will earn $30 per conversion.

The Strategy Behind

The secret to success lies in a well-crafted strategy. In our case, it's based on the extensive use of cheap Indian traffic. Imagine paying just $0.02 per click! That's way below the average for the country. The main advantage, however, is the low baseline – you only need to generate $3 to $5 in deposits from a new player to earn a commission. Not bad, right?

But it's not just about the low cost. At Trafee, we know that quality traffic is key. So before we dove headfirst into the world of cheap Indian clicks, we did our homework and really got to know this audience. Here's what we found. 

First – cricket betting is a huge part of Indian culture, uniting men of all ages. Excitement rages in the hearts of both young (25-year-old) and experienced players (55-year-old), and even elderly people (75-year-old) are not averse to trying their luck.

Second – the male audience dominates the internet in India. According to our internal data, there are 3 to 4 times more men online than women, which means this audience has enormous potential.

Third and most importantly – the mobile audience dominates.

So, we’ve based our strategy on these insights:

  • We're targeting men of all ages. 
  • All our ads are mobile-friendly for easy phone viewing and optimal user experience.
  • We carefully select platforms where our target audience hangs out.

How to Target Your Ads for Cricket Offers on Facebook?

Here are some tried-and-true targeting settings to help you reach the hottest audience for your cricket offers:

  1. GEO:
  • Devices: iOS 12.4 and up, Android 6.0 and up. (These are the devices most likely to support betting apps.)
  • Age: 25-55 (This is generally the most active age group for betting.
  • Cities: Major metropolitan areas (where you'll find the most cricket fans).
  1. Interests:
  • Cricket: teams, players, leagues, tournaments, news, predictions, statistics
  • Entertainment: websites, blogs, reviews, sports event previews
  • Gambling: betting, online casinos, gambling games
  1. Keywords: cricket, cricket betting, cricket predictions, online casino, gambling

And there you have it! Your target is now ready to attract maximum traffic!

Creatives That Actually Convert

Creatives are the key to success in this game. Let's figure out how to use them effectively, considering the unique aspects of the Indian market:

  • Language: India is a multilingual country. Use the language that resonates with your target audience. Hindi, Telugu, Bengali, and Marathi are just a few examples. By the way, all our creatives are carefully crafted under the guidance of a native Hindi speaker, as Google Translate just doesn't cut it for this.
  • Consistency: The language in your creative and landing page should match. Inconsistency (like a Hindi banner linking to an Urdu page) will turn users off.
  • Socio-economic factor: The internet, sports betting, and jackpots can offer people from lower castes a chance to improve their lives.

When it comes to the creatives themselves, you don't need to be a genius. Just use clear images and text, and focus on visuals:

  • Pre-landing pages with success stories and interactive elements
  • Images of famous cricket players, exciting moments of matches, and pictures of big winnings.
  • Banners and landing pages with emphasis on big bonuses and jackpots

Here are some headline examples we've tested:

  • Become a cricket champion and win millions!
  • Cricket betting secrets from the pros.
  • Guess the match result and get a bonus!

And here are some sample texts:

  • "I've always loved cricket, and now I can earn money from it! Thanks to cricket betting, I won a new car and travelled the world."
  • "Don't miss your chance to become a millionaire! Sign up at our bookmaker and get a 1000 rupee bonus on your first deposit. Bet on cricket and win!"
  • "Our experts will help you make the right cricket bet. Follow our predictions and increase your chances of winning!"

Campaign Optimization

Trafee's dashboard is your go-to tool for tracking and tweaking your campaigns. For example, we tested over ten cricket creatives and only kept the ones that converted the best.

Don't be afraid to experiment! The more you try, the better your chances of success. Cut those low-performing creatives and remember: higher click-through rates (CTR) and return on investment (ROI) mean bigger profits!

In targeting, we made the following changes:

  • Language: Hindi
  • States: Punjab, Maharashtra, Karnataka, Tamil Nadu, Andhra Pradesh, and Kerala - this is where CR is breaking all records.

And Our Results:

  • We spent: $452.40
  • Conversions: 52 successful deposits (26 on Melbet, 26 on Parimatch)
  • Profit: $1560
  • And a fiery ROI: 245%

Today, we pulled back the curtain on the secrets of gambling and showed you firsthand how profitable cricket can be. And these aren't just empty words! With Trafee, gambling becomes a win-win lottery where your prize is steady profit! 

Ready to see for yourself? Join Trafee today and start profiting from gambling!

 543

How Trafee Combats Fraud?

Fraud, fraudsters, scammers… the nightmare of every affiliate, advertisers, partners, and everyone in between. At Trafee, we see them coming a mile away with our anti-fraud team’s secret weapon – Trafee’s Men In Black (Okay, maybe not actual spy agents, but they’re just as effective!) 

This is your ultimate guide to understanding fraud in affiliate marketing, including how to spot it, the best tactics to fight fraud, and what Trafee does to keep things squeaky clean. Buckle up, affiliates, and let’s dive in! 

Fraud 101: The Enemy of Profit

First things first, let’s break down what fraud means in our world. In affiliate marketing, fraud isn’t just about scams. It’s any black-hat or poor traffic that doesn’t bring advertisers or publishers any real money. Such a technique creates fake traffic or inflates data for personal gain. 

A vivid example of fraudster traffic consists of bots, generated visits, automated scripts, masking, manual registration, and other methods that distort the actual volume and quality of traffic. Anything that messes with the real numbers and makes things look better (or worse) than they are. Recently, we caught someone trying to sneak past our defenses with VPN and Proxy traffic—busted! 

Sometimes, fraudsters can be sneaky, hiding their tracks among real traffic, making it harder for affiliates and advertisers to see what’s happening. This can lead to a drop in campaign efficiency and, ultimately, frustrated partners who might ditch the whole thing. 

So, who are these fraudsters, and what tricks do they have up their sleeves?

The Usual Suspects of Fraud

These digital tricksters come in all shapes and sizes – web admins, affiliates, marketers, and even some cybercriminals. Their goal is to score some easy cash (at your expense!) by using tactics like: 

  • Cookie Stuffing (also known as cookie dropping): This sneaky move involves replacing your affiliate cookies with another one, stealing your commission. You can think of it like a cookie monster swapping your delicious chocolate chip with a boring oatmeal raisin. Usually, they inject fake cookies into your browser and steal credit for never-mentioned conversions – this, unfortunately, goes unnoticed by average Internet users, which makes dishonest fraudsters earn on it. 
  • Click Fraud: Here, bots and scripts act like real users, clicking on your affiliate links like crazy and inflating your click-through rate (CTR). Even though it might seem like you’re getting tons of traffic, the reality is different. It’s a big fat illusion or a lie. 
  • Fake Leads and Conversions: These fraudsters are Bollywood actors pretending to be interested in a product or service just to claim the reward. You also might fill out our fake forms or install apps, but their real target is to drain your profits. It’s like going to a “free pizza” party only to discover that there’s no pizza and a bunch of empty promises. 
  • Domain Spoofing: Creating websites that look legit is another common trap crafted by fraudsters. They’re trying to steal your clicks and personal data, so don’t get fooled! 
  • Ad Stacking: For this one, let’s use our imagination. Just imagine a user clicking on an ad but getting bombarded with other ads. That’s exactly how their sneaky scheme works. 

The Dark Side of the Affiliates

Sometimes, even affiliates can be tempted by the dark side. They might try to pass off the “low-quality” traffic as “high-quality,” sending fake clicks and conversions to advertisers. However, this not only hurts the advertiser but also ruins the reputation of honest affiliates like you. 

In particular, these are the types of fraudulent traffic that are often encountered in affiliate marketing:

  • Bot traffic – use of virtual robots that imitate the actions of real users. Bot traffic can be created both with the help of separate scripts and with the involvement of a botnet.
  • Motivated traffic – users are offered to perform a targeted action in return for a reward.
  • Install-farms – phishers can pay users to install applications or use automated systems.
  • Multi-accounting – a fraudster creates many accounts with different IP addresses and browser profiles, from under which he or she follows his or her referral link and performs a targeted action.

Case Studies: Fraud in Action!

To understand these fraudsters better, mainly how they operate in the wild, let’s dive into real-world cases: 

Dating Drama

A sneaky affiliate might create a fake profile of a super attractive person, luring users to click their link. But surprise, surprise — the “hottie” is nowhere to be found. What a pure disappointment! This leaves the user frustrated and the advertiser with wasted money. 

Such a classic example of misleading users to generate fake clicks and conversion leaves affiliates with nothing but a broken heart and zero profit. Some affiliate networks, however, do not see such actions as fraud because part of the traffic remains on the site, and some people take part and register for advertisers' offers. 

iGaming Shenanigans

In the world of gambling, pushing traffic from shady sources is a big no-no. It can be compared to showing up at a casino with counterfire chips. So, here, fraud could involve sending traffic from websites that violate advertising regulations. Remember, advertisers care about their brand image, and if they find out their traffic came from a questionable source – affiliates can kiss their commissions goodbye. 

Another instance of fraud in iGaming is misleading or a promise that will never be true. Thus, the gamer pays a deposit and does not receive either money or a special bonus – the person leaves the game. At the same time, advertisers also do not earn anything and appear in the eyes of the user as “a theft,” as no bonus was received. 

Trafee: Your Trusted Anti-Fraud Partner!

Let’s be honest—you might not see us as superheroes. After all, we flag fraudulent traffic, meaning you don’t get paid. So, why do you send us traffic and some of it gets blocked? That’s because we see everything, and by this, we mean every fraudulent or suspicious activity! 

In particular, we act as super detectives. Our top-notch system sniffs out fraud attempts or any suspicious patterns you might not know about faster than you can say “shady click.” So, we monitor clicks, IP addresses, click-through rates (CTRs), user lifespans, and activity across locations and time zones. We also watch for the use of VPNs, proxies, and device emulators – all popular methods for fraudulent activity. We can't reveal every trick we use, but trust us, we're on the lookout!

And, now, to the main question – why work with us honestly? Here's the real benefit: filtering out "bad traffic" only sends high-quality leads to our advertisers. This premium traffic is in high demand, so advertisers are willing to pay more. And guess what? We share that higher revenue with our publishers – you!

Long story short, it's a win-win. Our unique anti-fraud system means better quality traffic for advertisers, which translates to higher payouts for our publishers. In simpler words, the more quality traffic you send us, the more we can pay you for it. It is always a good idea to monitor your traffic sources and watch for any suspicious activity like the ones mentioned above. So, block unfair practices, use specialized software, and take appropriate measures! 

So, there you have it, affiliates! Now, you have the knowledge and resources to fight fraud and keep your campaigns squeaky clean. Remember, Trafee is always here to support you with transparent intentions!

 13620

Newcomer Pack – Bonuses for new affiliates

A personal manager and priority support from the entire team

This means that your personal manager will guide you through using our platform, setting up the Smartlink, and choosing direct offers.

You can choose the payment system to withdraw funds from the 7 most popular options.

We’ll assist in setting up postback for any third-party tracking service. We’ll also help you find the best domain or link your own.

You will find the answers to frequent questions in our FAQ here.

Our blog is at your disposal, showing interesting cases and posting helpful articles. 

Access to over 4,000 offers in Smartlink and direct campaigns.

Our Smartlink takes care of everything for you: it selects offers with the best conversion rates and redirects traffic to other offers if one stops or reaches its cap limit. If you prefer full control, direct campaigns are the way to go!

You can withdraw below the minimum amount twice within 3 months, as long as it's at least $50.

We appreciate your diligence and want you to develop more quickly as a professional.

We know that there are unforeseen expenses, and we are ready to support you all the way.

10% bonus to the revenue on your first withdrawal.

We're grateful that you chose us. As a token of our appreciation, we offer you a bonus on your first payout, regardless of whether you earn $100, $1000, or $10,000.

Our merchandise after 4 fund withdrawals.

Already received 4 payouts? We're proud that you've chosen us, and as a gesture of our appreciation, we've prepared our merchandise for you. It will be shipped to you anywhere in the world.

Bonus points in the current promotion at the time of registration (if applicable).

We love giving out gifts. If there's a promotion at the time of your registration, you'll receive bonus points.

*The number of points depends on the specific promotion's conditions.

 3255

Join the iGaming Promo with Trafee!

UPD: The voting is closed. Thanks to all who participated! Keep an eye out for updates on the results.

Buckle up, as we have prepared something interesting for you! Whether you're a beginner or an experienced webmaster who drives traffic to iGaming, we are thrilled to present our unique contest! It's designed for everyone who's eager to discover new horizons in this vertical. So, are you ready for it?

How Shall We Start?

If it's your first time considering venturing into the gambling scene with Trafee, from the moment of this mailing until the end of April (until 05/15/2024), here's what we're ready to offer you:

  • A 10% welcome bonus on your first payout is a great way to start. Sounds like a sweet deal, right?
  • Free Apps will help you get started as smoothly and effectively as possible.
  • Private offers come with weekly payouts with no test period. Your manager is just a message away for more details.
  • Simplified KPI for some offers, making it easier for you to achieve results. Contact your manager for the list!
  • Creatives for Top GEOs: We've prepared specialized creatives for popular destinations like Germany, Italy, Turkey, and more.

Here's the cherry on top:

If you rack up a volume of $1000+ during the contest, we'll extend the conditions just for you for the next month. Sounds like a pretty awesome way to kick things off and start working with us, doesn't it?

Here's how to participate and double your profit:

  • First, register at Trafee
  • Next, write to your personal manager to let them know you're participating. They can provide you with the apps and creatives if you wish.
  • Start pushing traffic to iGaming
  • Earn $1000+ during the promotion period
  • Grab all the benefits and double your profit!

Let’s make some serious cash together!

UPD: The iGaming promotion is extended until May 15! 💸

We've heard your requests and are happy to extend our promotion until May 15. No need to rush, there's still ample time to comfortably meet all requirements and enjoy the same bonus next month. Always remember that at Trafee, we're here for you – all you need to do is grab this opportunity.

👉 Give it a go, win, and make it yours!!

 634

Protect Your Campaigns from Low-Quality Push Traffic

Dear Publishers,

We're writing to address a concerning trend: some popular push services have started mixing invalid traffic made through VPN and proxy servers under the guise of quality traffic to their webmasters without notifying publishers. Usually, this happens in the lowest price category.

To protect your ad spend and ensure the effectiveness of your campaigns, we want to emphasize that we do not accept such traffic. We will reject it, and conversions will be declined. When purchasing push traffic, please be cautious and seek reputable sources offering high-quality, engaged audiences.

To avoid financial losses, we strongly recommend consulting with your personal manager if you are purchasing PUSH-traffic.

Always remember: your manager is here to help! They can provide valuable insights, suggest reputable traffic sources, and answer questions about push traffic and campaign optimization.

Yours,

Trafee Team

 6110

Technologies Shaping iGaming Future

The gaming industry is a dynamic and ever-evolving field that constantly introduces exciting new ways to play and enjoy games. One area experiencing significant growth is iGaming, which encompasses online casinos, betting, and gambling. With the remarkable advancements in gaming technology, iGaming is expected to become even more prominent in the coming years.

At Trafee, we are at the forefront of developing and implementing cutting-edge technologies that shape the future of the iGaming industry. Our mission is to assist our partners in monetizing their traffic and boosting their revenue by providing them access to a diverse range of gaming offers and innovative tools and technologies. In this article, we explore some of the most thrilling gaming technologies that lie ahead.

Virtual Reality (VR): Revolutionizing Gaming with Personalized Experiences and Future Growth Potential

The most significant advancement in gaming technology is virtual reality (VR), which has the potential to change how we play games. Ongoing development in VR tech makes the future of iGaming super interesting. VR can give you personalized and customized experiences, like switching up casino themes, music, or games based on what you like.

The global VR market is expected to grow from under $12 billion in 2022 to over $22 billion by 2025, with a CAGR of 31.4%. The global VR in gaming market was $6.26 billion in 2020 and is expected to reach $53.44 billion in 2028.

Augmented Reality (AR): Gaming Experiences and Driving Market Growth

Augmented reality (AR) is experiencing a surge in popularity as it gives players these mind-blowing gaming experiences. AR is like this magical thing that puts virtual stuff into the real world so players can see all the incredible odds, stats, and tips on their screens.

And get this: AR can make it feel like you’re in a real casino, with the same lighting and sounds. It’s like you’re there! Plus, AR can mix real-life things like cards or dice with virtual graphics and sounds to make these super cool hybrid games.

The global AR market was worth $17.67 billion in 2020, and it’s expected to hit a whopping $340.16 billion by 2028.

Mobile Gaming: A Popularity Boom and a Path to Enhanced Player Experience

Mobile gaming has blown up in the past few years and has become essential to the gaming industry. Developers are all about making games specifically for smartphones and tablets, using cool stuff like GPS, cameras, and sensors to create awesome and interactive games that get players hooked and happy.

The global mobile gaming revenue hit a whopping $92.45 billion in 2020 and is expected to hit $98.74 billion by the end of 2024. 

AI in Gaming: Enhancing Player Experience and Industry Growth

Artificial Intelligence (AI) is genuinely revolutionizing the gaming industry! With the help of AI-driven algorithms and machine learning, non-player characters (NPCs) can now exhibit incredibly realistic social behaviors, reactions, and decision-making processes.

But that’s not all! AI has the potential to improve operations and security in online casinos significantly. It can detect fraud, provide top-notch customer support, and optimize marketing strategies by analyzing vast amounts of data. And let’s not forget about its ability to enhance casino games! AI can create adaptive and intelligent opponents, making the gaming environment dynamic and diverse.

The global AI market is definitely on the rise. In 2020, it was valued at an impressive $62.35 billion, and experts project that it will reach a staggering $997.77 billion by 2028.

Online Gaming Facts That Will Shock You: Rapid Growth, Global Dominance, and Exciting Trends in the iGaming Industry

We’ve already covered the most exciting trends and state-of-the-art technologies in iGaming. Now, let’s explore some fascinating facts:

#1 iGaming: A Rapidly Growing Industry Set to Become a Global Profit Powerhouse

The iGaming industry is going through an exciting phase of rapid growth and is expected to emerge as one of the most profitable sectors worldwide. With an impressive projected revenue of $321 billion by 2026, this industry has caught the interest of both investors and gaming enthusiasts.

The rising popularity of online gaming platforms and technological advancements have driven this remarkable expansion. What’s even more exciting is that the iGaming industry is not limited to any specific region but is expanding its presence across global markets, creating new opportunities for businesses and players worldwide.

#2 Gaming’s Global Domination: Asia-Pacific Leads the Way

Video games are not just a popular way to have fun, but they also have a significant impact worldwide. They are slowly but surely taking over, capturing the attention and interest of people from all walks of life. The Asia-Pacific region, in particular, is experiencing incredible growth in the video game industry, with a whopping revenue share of 47%. It has become the fastest-growing market for video games.

However, the gaming phenomenon is not limited to the Asia-Pacific region alone. Other areas, like the USA, with a revenue share of 12%, and countries in Europe, such as Germany, France, and the UK, are also realizing the vast potential of the video game industry and catching up.

This global trend is expected to continue as more people are drawn into the gaming world. According to Statista, there will be an incredible 4 billion gamers worldwide by the end of 2024.

#3 The Rapidly Growing Gambling Industry

The gambling industry is not only leaving its mark worldwide but also experiencing significant growth. From traditional lotteries and bingos to the rise of online casinos, the options for gamblers are expanding rapidly. Additionally, a new trend is emerging in cryptocurrency gambling, particularly with the prevalence of Bitcoin.

Experts predict that by 2024 the crypto-gambling market will reach an impressive $90 billion. This remarkable growth can be attributed to various factors, including the numerous benefits online crypto gambling offers players and operators.

#4 eSports Betting Continues to Soar

For eSports betting, revenues are projected to reach an impressive $23,760 million by 2027. This exciting trend is expected to continue, with many prominent sports teams taking notice of eSports.

Moreover, the growth of eSports betting is not only fueled by the increasing interest from sports teams and the continuous advancements in technology. Online platforms dedicated to eSports betting are becoming increasingly prevalent, offering users comprehensive information and analysis on eSports events, odds, and markets.

#5 Casual Players: Driving Significant Growth in Online Gaming

Casual players play a significant role in the growth of online gaming. They enjoy games that are easy to play, prefer shorter gaming sessions, and may play at a more relaxed pace than hardcore gamers. The second-largest group comprises “beginners,” while the group of aspiring eSports professionals is relatively small.

The largest and most diverse group of online gamers is the casual players. They have different preferences, motivations, and behaviors. Moreover, casual players are more likely to spend money on in-app purchases, ads, or subscriptions, making them a valuable revenue source for the online gaming industry.

Additionally, casual players are open to new trends and innovations, such as cloud gaming, social gaming, or gamification, which can enhance their gaming experience and engagement.

The iGaming industry is witnessing remarkable growth and offers great potential for businesses and players worldwide. With technological advancements and improved accessibility, the iGaming sector is ready to transform the gaming landscape globally. By joining the iGaming vertical at Trafee, you can become a part of this exciting and dynamic industry, where new possibilities await at every corner.