TikTok is not just for dance challenges and viral trends – it’s a traffic powerhouse for affiliate marketers, especially those promoting dating offers. With its massive, diverse audience and focus on entertainment, TikTok creates the perfect environment to capture attention and drive conversions. 

This guide will equip you with the knowledge and strategies to leverage TikTok's power and propel your dating affiliate marketing efforts to new heights with Trafee’s CPA network. Let’s keep rolling! 

Why TikTok for Dating Offers?

There is an array of reasons why TikTok is a great place to go for dating traffic. Take, for instance, its diverse audience. Surprise, surprise, but TikTok was not made just for teens. Digging deeper, you can see that the platform caters to a broad audience — you can even see some trendy grandmas “slaying around.” However, when registering on the platform, it is better to say that you were born between 1996-2001 to increase your chance of getting into the viral videos chart. 

Speaking of numbers, TikTok has a potential target audience of 700 million people, and we have to agree— that’s a big impact.

The best GEOs, however, for working with this platform include Brazil, Mexico, the USA, Canada, most of the EU countries, the UK, Japan, and many more! Generally, it is better to focus on Tier-1 and Tier-2 – they provide the same amount of traffic as Tier-3 but also pay more. 

Here are some of the payouts in Tier-1 countries: 

🇸🇪 Sweden - $13

🇨🇭 Switzerland - $12

🇦🇺 Australia - $8

🇦🇹 Austria - $7

🇩🇪 Germany - $7

🇳🇿 New Zealand - $7

🇬🇧 United Kingdom - $6

🇨🇦 Canada - $5.5

🇫🇷 France - $4

🇮🇹 Italy - $4.5

🇪🇸 Spain - $4

The platform's entertainment focus is a fundamental factor. That’s probably how the platform became popular during the pandemic when everyone scrolled through videos to laugh or enjoy content. Such a concept aligns perfectly with dating, where a lucrative video or caption attracts the user's attention. Plus, many people want to meet new people, just like Tinder, but on TikTok.

Unlike static formats that might get scrolled past, dating content on TikTok has the potential to spark curiosity and conversation. Users are actively involved, leading to higher engagement compared to other platforms. This translates into better brand recall and more clicks on your dating offer promotions.

The moderation process is also pretty straightforward on TikTok. For instance, you can test various creatives and understand which ones perform the best for your audience. This way, you can allocate your budget to things that work without losing a cent. Be careful not to post too much nudity — you can be banned! 

Cracking Down TikTok Algorithms

Now, let’s dive deeper into TikTok algorithms and how they work in real life. Spoiler: No one knows precisely how algorithms work, but some observations show how algorithms interact with dating traffic. 

First thing first – creatives. There are two types of creatives that, in our opinion, outperform others. As a vivid example, mainstream dating creatives are a hotspot, with attractive individuals sharing love stories. It’s all about a good and lucrative picture here, you know? 

Another well-performing creative is casual content. In most cases, such a form requires discretion, meaning that end users are redirected to the private chat on another platform. 

As a vivid example, you can use such provocative messages in your videos:

• Hey there, wanna see my fun side? Check out BIO!
• Curious about what I'm up to? Peek at my BIO! 

Second — creative funnel approach. As mentioned, creatives should be sexy and lucrative to catch users' attention. Remember, on average, people have a 1-3-second attention span before scrolling to another video. 

Our tip: Tease TikTok users with provocative content and direct them to a pre-landing page with light erotic material before presenting the dating offer. This will hook users and make them more likely to use your offer. Remember to use three different landings – for Android, iOS, and Desktop. 

Next – format matters. TikTok is known as a platform as an oasis of short videos that capture user’s attention right away. What is the best format here? Short and dynamic videos, even webcam clips, perform exceptionally well here with a trending sound. In fact, the most effective videos last 21-34 seconds and increase video views by 1.6%. And, if you add subtitles, video views can increase up to 55.7%. You can also try the “photo” format with accompanying music and CTA – this new format the platform is pushing forward to users. 

And most importantly – the link strategy. Use smart ways to design your account. In particular, put an active link to your dating or pre-landing page into your account description. Plus, use a Smartlink to direct users to the best offers based on their preferences. For instance, consider checking Smartlinks for dating offers from Trafee, featuring more than 4,000+ offers that suit everyone's secret desires – just check out your personal account for the best ones. 

TikTok’s Recommendations

We all know you hit the jackpot when you get to the “For You Page” on TikTok. Why? Well, the answer is pretty straightforward – algorithms are on your side pushing the video to more and more people. So, how do you get on the famous FYP?

You should keep a couple of things in mind. One such thing is user interactions, meaning that the platform’s algorithm considers your likes, shares, comments, and, of course, content creation as a whole. Between us, frequent interaction with dating-related content increases your chances of appearing on the other user’s FYP and hooking them up with hot dating offers. 

Plus, it is crucial to spare some time on the video details. In particular, polish the video flow, hashtags like #dating, and content type.

All these elements together will influence the algorithm to push video to users – always remember these factors when crafting the content. 

Optimization – Your Secret Weapon 

Undoubtedly, successful campaigns go together with optimization, and TikTok is no exception to this rule. There are several ways you can try to boost the campaigns’ performance: 

• A/B Testing: Old but gold A/B testing will never be updated, especially in the content world. So, try different content formats, captions, videos, and hashtags to understand which type of “picture” resonates the best with your audience. 
• Analytics: Well, they are your eyes and ears in telling you more details of what your audience likes and prefers, how long they stay on the video, and what “triggers” them. Always analyze analytics for better performance. 
• Community engagement: Unlike other social media platforms, TikTok prioritizes community building. This means it will boost your content if you respond to comments, likes, or share other content. All of this is to make your dating offers thrive, duh.

Here’s what heights you can reach with Trafee: 

• Affiliate Network: Trafee
• Offer: Smartlink 
• Period: 01-06-2024 – 31-07-2024
• GEO: USA UK DE IT FR 
• Source: TikTok 
• Spendings: $5
• Profit: $1504, with an ROI of 41.6% across five countries

We experimented with various content formats and found that short, interactive videos featuring women talking directly to the camera resonated best with viewers. This approach, which strictly adhered to TikTok's guidelines, significantly increased conversions, especially in the US. Just look at the traffic stats:

As you can see, lucrative content on TikTok can be a powerful marketing tool for effectively promoting dating offers to the platform's broad audience. At Trafee, we are in charge of the dating industry and are always there to help you climb new heights in such a dynamic industry. Join Trafee's thriving affiliate community and generate income through dating offers on TikTok!